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Creating effective visuals for destination marketing videos : scenery vs people
Alamäki, Ari; Rhee, Cheul; Suomala, Jyrki; Kaski, Timo; … - In: Journal of vacation marketing 29 (2023) 1, pp. 141-157
Persistent link: https://www.econbiz.de/10014246957
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Analysis of the online reputation based on customer ratings of lodgings in tourism destinations
Rodríguez-Díaz, Manuel; Rodríguez-Díaz, Rosa; … - In: Administrative Sciences : open access journal 8 (2018) 3/51, pp. 1-18
This study analyzes customers' online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an...
Persistent link: https://www.econbiz.de/10012125305
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Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India
Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The...
Persistent link: https://www.econbiz.de/10013368917
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Using social media marketing to pro-tourism behaviours : the mediating role of destination attractiveness and attitude towards the positive impacts of tourism
Alzaydi, Zyad M.; Elsharnouby, Mohamed H. - In: Future Business Journal 9 (2023), pp. 1-13
citizens’-as individuals-attitudes and behaviours to support tourism activities. Specifically, the current study examines three … research objectives: (1) The impact of social media marketing activities on pro-tourism behaviours. (2) The impact of social … media marketing activities on both destination attractiveness and attitude towards the positive impacts of tourism. (3) The …
Persistent link: https://www.econbiz.de/10014382211
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Effects of the intensity of use of social media on brand equity : an empirical study in a tourist destination
Stojanovic, Igor; Andreu, Luisa; Curras-Perez, Rafael - In: European journal of management and business economics : … 27 (2018) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10011823878
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The utilization of social media marketing in destination management organizations
Bosio, Birgit; Haselwanter, Stefanie; Ceipek, Michael - In: New business models and institutional entrepreneurs : …, (pp. 249-268). 2018
. Social media acts as an agent of change within the marketing and communication of organizations. In particular, the tourism … management organizations (DMOs), which try to coordinate and market the intangible and immaterial tourism product of a …
Persistent link: https://www.econbiz.de/10011941220
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The authenticity and social media effect on revisit intention mediated by destination image
Ma'arif, Lintang Ayu Alya; Ratnawati, Kusuma; Hapsari, … - 2023
Persistent link: https://www.econbiz.de/10014326067
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It's mine, that's why I speak : destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents' voice behavior
Amani, David - In: Cogent business & management 9 (2022) 1, pp. 1-23
Local residents' voices have been regarded as the most important extra-role behavior that determines the growth and survival of tourist destinations. This study examines the antecedents of such crucial extra-role behaviors of local residents. Furthermore, it examines the mediation role of...
Persistent link: https://www.econbiz.de/10014420525
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Comparing online travel review platforms as destination image information agents
Guo, Xinxin; Pesonen, Juho; Komppula, Raija - In: Information technology & tourism 23 (2021) 2, pp. 159-187
Persistent link: https://www.econbiz.de/10012545192
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Effects of Co-Creation in a Tourism Destination Brand Image Through Twitter
Revilla Hernández, Mercedes; Santana Talavera, Agustín; … - 2021
The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the...
Persistent link: https://www.econbiz.de/10013251297