emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with … larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the … study, the authors keep a qualitative approach: we first carry out an analysis of previous studies about creativity …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job … present obstacles and necessity of mentorship in an advertising agency from juniors’ perspectives, when meeting seniors …

The purpose of the study is to research how national advertising agencies use creativity to compete with larger, global … agencies in the advertising market of Sweden, Spain and Portugal. To conduct the study, the authors keep a qualitative approach …: we first carry out an analysis of previous studies about creativity, communication and entrepreneurial orientation …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Creativity is a usual behavior in advertising practices. The focus of the industry as a business of persuasion informs … the copywriter’s flair for creativity. It is in that regard that the etisalat® communications have not proved otherwise … influence subscribers. Four adverts of etisalat were considered as a demonstration of how etisalat utilizes creativity as a …

In this article the role of advertising agency in global marketing strategy has been examined. The developed matrix … examines the contingencies that influence the success of the company's global advertising strategy. This research reviews how … the company, as the principal, may determine the nature of its relationship with the advertising agency and the degree of …