Choice-based conjoint analysis (CBC) is used widely in marketing for product design, segmentation, and marketing strategy. We propose and test a new "polyhedral" question-design method that adapts each respondent's choice sets based on previous answers by that respondent. Individual adaptation...

We propose and test new "polyhedral" question design and estimation methods that use recent developments in mathematical programming. The methods are designed to offer accurate estimates after relatively few questions in problems involving many parameters. With polyhedral question design, each...

Choice-based conjoint analysis (CBC) is used widely in marketing for product design, segmentation, and marketing strategy. We propose and test a new "polyhedral" question-design method that adapts each respondent's choice sets based on previous answers by that respondent. Individual adaptation...

We propose and test new "polyhedral" question design and estimation methods that use recent developments in mathematical programming. The methods are designed to offer accurate estimates after relatively few questions in problems involving many parameters. With polyhedral question design, each...

Web-based customer panels and web-based multimedia capabilities offer the potential to get information from customers rapidly and iteratively based on virtual product profiles. However, web-based respondents are impatient and wear out more quickly. At the same time, in commercial applications,...

It is becoming increasingly easier for researchers and practitioners to collect eye tracking data during online preference measurement tasks. The authors develop a dynamic discrete choice model of information search and choice under bounded rationality, that they calibrate using a combination of...

This thesis consists of five related essays which explore new approaches to help design successful and profitable new products. The primary focus is the front end of the process where the product development team is seeking improved input from customers and improved ideas for developing products...

In incentive-alignment choice experiments, each decision is realized with some prob- ability prob 1. Incentive alignment induces truth telling, i.e., respondents do not consciously lie, given the information they have processed. However, based on the psychological distance literature and the...

It is becoming increasingly easier for researchers and practitioners to collect eye tracking data during online preference measurement tasks. We develop a dynamic discrete choice model of information search and choice under bounded rationality, that we calibrate using a combination of...