Attention, information processing and choice in incentive-aligned choice experiments
Year of publication: |
October 16, 2015
|
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Authors: | Yang, Cathy L. ; Toubia, Olivier ; Jong, Martijn G. de |
Publisher: |
Paris : HEC |
Subject: | Kaufentscheidung | Purchase decision | Experiment | Informationsverhalten | Information behaviour | Visuelle Wahrnehmung | Visual perception | Anreiz | Incentives |
Extent: | 1 Online-Ressource (circa 49 Seiten) Illustrationen |
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Series: | HEC Paris research paper series. - Jouy-en-Josas, ZDB-ID 2394870-X. - Vol. no. MKG-2015-1114 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | French |
Other identifiers: | 10.2139/ssrn.2675167 [DOI] |
Classification: | M31 - Marketing ; C91 - Laboratory, Individual Behavior ; C81 - Methodology for Collecting, Estimating, and Organizing Microeconomic Data |
Source: | ECONIS - Online Catalogue of the ZBW |
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