Interpersonal relationships are an important and integral part of numerous social science research agendas. Analytical tools have been created in the last 10 years that model dyadic interactions. In particular, this article focuses on the dyadic models of Fienberg and Wasserman [Fienberg, S.E.,...

Patterns of relationships are of interest to researchers in marketing. In particular, the concept of "networks" of inter-relationships has found appeal among business marketers. While many network methods exist for analyzing the structure of network ties, most of the reported network research in...

Descriptive and inferential statistical techniques exist for the analysis of social networks, but to date the inferential methods have been limited to the comparison of one network to its hypothesized population parameters (analogous to a one-sample t-test), or the comparison of multiple...

Social networks are currently extremely popular, and social networks models are useful in studying network phenomena. This paper describes models that are flexible in form, applicable to binary, categorical, or ordered data, reflecting a single relation among actors or multivariate or...

This research is a multinational study of the effect of religiosity on salespeople's attitudes about their jobs, even after controlling for cross-cultural differences and the particular management practices in their sales organizations. We theorize moderator effects between religiosity and the...

This paper considers three classes of disruptions in marketing research methods. The disruptions are both positive and negative, and both academic and managerial. They are occurring in the realms of big data, online surveys and data integration

Positioning is among a marketer's preeminent strategic responsibilities. Positioning helps to clarify brand strengths among competitors and identify potential challenges of similar brands and possible substitutability. Assessments of positioning, from initial marketplace efforts to resources...

In this research, we examine salespeople's behavior in individual pay-for-performance compensation systems and show how perceived management fairness seems to energize sales employees in some environments but not in others. We use a large multicountry database of individual-level remuneration...

This chapter provides an introduction to hierarchical linear modeling (HLM) for marketing researchers. We begin by motivating why one might use HIM models, describing what they are and what research questions they can address. We then describe the techniques. We illustrate the models on a small...