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Advertising, Investor Attention, and Stock Prices : Evidence from a Natural Experiment
Mayer, Erik J. - 2020
fundamentals. Sponsoring firms' stocks experience large increases in investor attention, abnormally high turnover, and temporary …
Persistent link: https://www.econbiz.de/10012856611
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Are Sponsorship Announcements Good News for the Shareholders? Evidence from International Stock Exchanges
Mazodier, Marc - 2014
The objective of this study is to analyse investors' perceptions of sponsorship's ability to increase brand equity …, through the impact of sponsorship announcement on stock market value. An event study method, based on a unique sample of 293 … worldwide sponsorship announcements from 2010, shows substantial negative abnormal returns following announcement dates. In …
Persistent link: https://www.econbiz.de/10013062492
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Sport Sponsorship Announcement and Stock Returns : A Meta-Analytic Review
Kwon, Youngbum; Cornwell, T. Bettina - 2020
findings are mixed, however, with some studies suggesting that the announcement of sponsorship contracts is a positive event … findings from event studies in sport sponsorship to determine if sponsorship announcements influence stock market response …. Design/methodology/approach – The meta-analysis examines more than 20 years of research on event studies in sponsorship (34 …
Persistent link: https://www.econbiz.de/10014351937
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Empirische Studie zum Messeverhalten von kleinen und mittleren Unternehmen in Mecklenburg-Vorpommern
Schmallowsky, Katrin; Feuerhake, Christian - 2018
[Einleitung - Ausgangslage und Zielsetzung] Messen sind eines der wichtigsten Marketinginstrumente. Auf Messen werden nicht nur Geschäfte vorbereitet und abgeschlossen, sie sind auch ein zentraler Ort des Wissensaustausches und der Kommunikation. Entscheider aus dem Bereich Einkauf und...
Persistent link: https://www.econbiz.de/10011932128
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The reserve price optimization for publishers on real-time bidding on-line marketplaces with time-series forecasting
Wodecki, Andrzej - In: Foundations of Management 12 (2020) 1, pp. 167-180
Today's Internet marketing ecosystems are very complex, with many competing players, transactions concluded within milliseconds, and hundreds of different parameters to be analyzed in the decision-making process. In addition, both sellers and buyers operate under uncertainty, without full...
Persistent link: https://www.econbiz.de/10012601102
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The impacts of brand experiences on customer satisfaction and electronic word of mouth
Almohaimmeed, Bader - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 695-703
The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand experience, as measured through sensory, emotional,...
Persistent link: https://www.econbiz.de/10012703636
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The relationship between digital transformation and corporate strategic communications in Southern EU countries
Mutsunska Palevska, Valentina; Gjorgievski, Mijalce; … - In: UTMS Journal of Economics 13 (2022) 2, pp. 191-203
The intensive technical-technological development and the Covid-19 pandemic have accelerated the digital transformation of communication agencies and corporate communication sectors. Until the outbreak of the pandemic, the professional and academic debate focused on new media and channels...
Persistent link: https://www.econbiz.de/10014465816
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Customer Satisfaction in Terms of Physical Evidence and Employee Interaction
Thusyanthy, Vadivelu - 2012
The study attempt to explore the level of customer satisfaction in terms of physical evidence and employee interaction in comparison between earlier established banks (before the year 2008) and newly established banks (after 2008) in the northern region of Batticaloa, Sri Lanka. Results indicate...
Persistent link: https://www.econbiz.de/10013113922
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GRAVITY
Joshi, Nishant - 2011
It only took an apple to fall on the head of Newton and what happened is history. Even though the book has nothing to do with physics we feel research effects business across the world as gravity affects life matter. Gravity is a key force behind the existence of life on earth, same way...
Persistent link: https://www.econbiz.de/10013125927
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Study of the Competitive Strategies in Indian Hair Colour Industry
Yadav, Himanshu - 2012
This paper identifies the various competitive strategies being deployed by the market leaders, market challengers, market followers and market nichers of Indian hair colour industry. The paper tends to reflect the adopted strategies in powder based, cream based and henna based colourant...
Persistent link: https://www.econbiz.de/10013102572