Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...

Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...

Today Service Economy suggests new ways of conceptualizing value processes, within and among firms, represented in terms of value creation and service provision. In this paper we attempt the investigation of the influence of this changes in business deepening the emerging concept of service and...

The study of an area and its related distributional and commercial dynamics of many types of products, especially with reference to certain territorial areas, calls for the recognition of new aggregative trends among economic operators which gravitate around retail businesses. Interpreting these...

Purpose – Quick response, short product life cycles, customer-centric businesses, agile supply chains and reduction of lead times are considered to be the core business strategies in the sector of fast fashion. The work is an attempt to identify the most revealing management and organizational...

Three branches of research in terms of “Place” are studied on the basis of a marketing-oriented approach underlining the relevance of the relational network and strategic planning. Place Brand and Place Management are included in the Place Marketing global strategy, identifying a management...

We live in a service age. In everyday life, as well as in business management, every action, behaviour, process, strategy is increasingly oriented to service. Gradually, every human activity is positively affected by service logics in search of better performance and improved quality levels....

The claim that "skilled immigration is welcome" is often associated to the increasing adoption of selective immigration policies. I study the voting over differentiated immigration policies in a two-country, three-factor one-period model where there exist skilled and unskilled workers, migration...

Who pays for immigration control? According to the Lisbon Treaty the cost of enforcing the European border against illegal immigration shall be shared among the EU members. Nonetheless, the Treaty is vague with respect to the 'appropriate measures' to adopt in order to distribute the financial...