A systematic mapping study on customer loyalty and brand management
Year of publication: |
2019
|
---|---|
Authors: | Tartaglione, Andrea Moretta ; Cavacece, Ylenia ; Russo, Giuseppe ; Granata, Giuseppe |
Published in: |
Administrative Sciences. - Basel : MDPI, ISSN 2076-3387. - Vol. 9.2019, 1, p. 1-21
|
Publisher: |
Basel : MDPI |
Subject: | customer loyalty | brand | satisfaction | commitment | trust | engagement | bibliometric analysis | mapping study |
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