Narrow search
Showing 1 - 10 of 17,607
Cover Image
Social media government communication and stakeholder engagement in the era of Covid-19 : evidence from Italy
Fissi, Silvia; Gori, Elena; Romolini, Alberto - In: International journal of public sector management 35 (2022) 3, pp. 276-293
Persistent link: https://www.econbiz.de/10013411842
Cover Image
Digital marketing communication from the perspective of individual consumers : a cross-country comparison
Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220
Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …
Persistent link: https://www.econbiz.de/10012515788
Cover Image
Social media for cultural communication : a critical investigation of museums' Instagram practices
Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 2, pp. 38-44
Persistent link: https://www.econbiz.de/10012269030
Cover Image
Social media and constructing the digital identity of organizations : bibliometric analysis
Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56
Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...
Persistent link: https://www.econbiz.de/10014490267
Cover Image
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Cover Image
Influence of social media content on consumer purchase intention : mediation effect of brand equity
Poturak, Mersid; Softić, Sumeja - In: Eurasian journal of business and economics : EJBE 12 (2019) 23, pp. 17-43
Persistent link: https://www.econbiz.de/10012225580
Cover Image
Social ties and user-generated content : evidence from an online social network
Shriver, Scott K.; Nair, Harikesh; Hofstetter, Reto - 2011 - This version: August 2011
Persistent link: https://www.econbiz.de/10009269381
Cover Image
Word of mouth behavior and online activity : a study of on/off line communication strategy and online business
Claro, Priscila B. de O.; Laban Neto, Silvio A. - 2011
Persistent link: https://www.econbiz.de/10009513377
Cover Image
Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media : Evidence from Facebook Business Pages
Chung, Sunghun - 2019
The primary goal of this study is to investigate the financial returns to firms' communication actions on a firm …' communication actions on social media: posts and responses to customer messages. Further, we classify a firm's responses to customer …
Persistent link: https://www.econbiz.de/10012904859
Cover Image
Protest and Social Media : Friendship and Communication
Dokuka, Sofia - 2014
movements. In this paper we investigate both the dynamics of friendship interactions and the structure of communication in …
Persistent link: https://www.econbiz.de/10013058868