Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media : Evidence from Facebook Business Pages
Year of publication: |
2019
|
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Authors: | Chung, Sunghun |
Other Persons: | Animesh, Animesh (contributor) ; Han, Kunsoo (contributor) ; Pinsonneault, Alain (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Social Web | Social web | Kommunikation | Communication | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (55 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Forthcoming at Information Systems Research Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 2, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.2448510 [DOI] |
Classification: | M31 - Marketing ; L15 - Information and Product Quality; Standardization and Compatibility ; C33 - Models with Panel Data |
Source: | ECONIS - Online Catalogue of the ZBW |
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