Advertising is an important tool of marketing as it helps the business in achieving the competitive advantage by …

The central prediction of the current paper is that manufacturer price advertising may be a less effective tool for … influencing demand than retailer price advertising. We manipulate the source of a price advertisement in an experiment run on a … sample of pick-up truck owners. Manufacturer price advertising leads to lower indicators of potential demand than dealer …

How do retail prices respond to manufacturer advertising? We use over two years of weekly data for 286 products across … pull when a brand is being advertised. We estimate advertising effects on retail prices that are of sizable magnitude and … help explain the way retailers adjust prices in the presence of manufacturer advertising and explore their impact in our …

advertising costs incurred by manufacturers of dry construction mixes. It offers estimates as to how soon spending on advertising … patterns, the consumer price index, and advertising. There are discernible cyclical and seasonal fluctuations in combination … with a trend component. The article describes the correlation between sales volumes and advertising costs. It also provides …

policy to maintain control of the selling price. With a MAP, the manufacturer pays part of the retailer's advertising … expenses. Our results illustrate that when the consumer’s price sensitivity is lower than their advertising sensitivity, both …

This document contains supporting materials for the following article: Price Advertising by Manufacturers and Dealers … by Linli Xu, Kenneth C. Wilbur, S. Siddarth, and Jorge M. Silva-Risso. The paper "Price Advertising by Manufacturers and …

global low-carbon economy. This paper investigates the impact of green manufacturers invading low-carbon advertising … and competitive decision-making models, and the impact of the low-carbon advertising competitiveness coefficient on supply … chain decision-making and revenue is examined. The "Low carbon advertising cooperation—cost sharing" collaboration aims to …

This study investigated cultural pieces of advertising to indicate the ways that publicists deploy socio …, food, and telecommunications industries, harvested from The Punch newspaper, the Internet and erected advertising …