destinations, incorporating two additional constructs: social media use and place emotion. Moreover, this study unwraps the most … structural equation modeling (SEM). The empirical results reveal that attitude towards rural tourism, subjective norm, social … media use and place emotion significantly and positively influence intention to travel to rural destinations, while …

The use of social media on tourism and hospitality departments has led to a great deal of interest in visitor economy … to find the research. Social media platforms in hospitality and tourism see the importance of the creation model on the … functions applied to tourism, benefits and the influences on consumer’s value creation when focusing on trips and travelling to …

retail intermediaries operating in the distribution of tourism. To this end, it highlights metrics from a sample of 50 online …