An online reputation analysis of the tourism industry in Marbella : a preliminary study on open innovation
Year of publication: |
2021
|
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Authors: | Carrasco-Santos, María Jesús ; Ciruela-Lorenzo, Antonio Manuel ; Méndez Pavón, Juan Gabriel ; Cristófol Rodríguez, Carmen |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 7.2021, 2, Art.-No. 111, p. 1-14
|
Subject: | comments | electronic word of mouth | Marbella | online reputation | reviews | tourism | TripAdvisor | Web 2.0 | Virales Marketing | Viral marketing | Social Web | Social web | Tourismuswirtschaft | Tourism industry | Electronic Commerce | E-commerce | Reputation | Tourismus | Tourism | Internet | Online-Marketing | Internet marketing | Firmenimage | Corporate reputation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc7020111 [DOI] hdl:10419/241696 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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