Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to analyze rich media...

To mitigate global climate change and achieve the targets of the Nationally Determined Contributions (NDCs), the Chinese government implemented a carbon emission trading scheme (ETS) pilot policy in batches. However, there has been no unified consensus at present on whether the ETS pilot policy...

The availabilities of debt for Chinese firms have been increased since 2008 due to the expansionary monetary policies. These policies triggered concerns over the impact of debt financing on firms' technological innovation activities. Based on a sample of 225 listed computer and...

Studying competition and market structure at the product level instead of brand level can provide firms with insights on cannibalization and product line optimization. We introduce Product2Vec, a method based on representation learning, to study product-level competition when the number of...

How consumers use review content in their decision making has remained a black box due to the labor-intensive nature of extracting content from review text and the lack of data on review-reading behavior. In this study, we overcome this challenge by applying deep-learning- based natural language...

Can social preferences sustain a for-profit company? We analyze panel data tracking payments of 57,196 customers for five years from an online retail firm whose profitability relies on consumers' altruism. Most customers are generous and remain so over time. However, their generosity slowly...

Voice-activated shopping devices (voice AI), such as Amazon’s Alexa or Alibaba’s Tmall Genie, as a new channel for shopping, are gaining popularity worldwide. It has become important to understand how voice AI adoption affects consumer shopping behaviors. We use large-scale archival data...