The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design...

The study aims to determine the corporate brand image developed by the green supply chain management affected by the green purchasing, green communications, the customer cooperation, eco-design, internal environment management and investment recovery extent. This research adopts a positivist...

The study aims to determine the corporate brand image developed by the green supply chain management affected by the green purchasing, green communications, the customer cooperation, eco-design, internal environment management and investment recovery extent. This research adopts a positivist...

Advertising is an important means of communication and can guide consumer choices by relying on their priorities. The aim of this study is to analyse the dissemination and characteristics of green advertisings in Italian newspapers between 2007 and the first half of 2008. The article aims to...

Purpose The article explores the linkages between the type of environmental strategy (ES), the use of internal communication (IC), and the greening of organizational culture (OC). Moreover, the article empirically examines whether company size matters in the use of environmental IC practices in...

The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design...

Purpose: The concern for climate change and global warming is increasing at global level which results in stimulating the interest of firms toward environmental protection and sustainable development. Many firms have started developing green products to meet the demand of environmentally...

Purpose: The main purpose of this study is to investigates how green entrepreneurial self-efficacy (GESE) influences environmental performance (EP) in the Gauteng province: the mediating and moderating role of green innovation (GI) and green purchase behaviour (GPB). Design/methodology/approach:...

Marketing is considered as responsible for increasing consumerism and overuse of limited resources. An endeavour to promote sustainable consumption is the need of the hour and an answer to growing concerns towards it is required. Marketing can be used as a tool to promote sustainability and...