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of the material used in clothing is presently recycled. There is an increasing trend in modern consumers to buy pre … is cheap and affordable yet stylish clothing, easy shopping, temptation most of the time, and fast fashion. Originality … environmental sustainability. …
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Green consumption and pro-environmental behaviour have attracted considerable attention from academic marketing scholars. From the South Asian perspective, investigation on environmental awareness, social recognition, and self-image building through green consumption is very limited,...
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sustainable clothing. They don't consider price as hurdle between thought processes and the final buying decision. Moreover …
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moderating roles of knowledge (i.e., clothing sustainability knowledge) and personal values (i.e., self-enhancement), while … participants who had a high level of clothing sustainability knowledge, but not for those participants who had moderate or low … level of clothing sustainability knowledge. Additionally, the study found that the negative relationship between SPO and how …
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for choosing second-hand clothing. By addressing sustainability concerns and providing practical strategic options, our … landscape and present the existing literature, focusing on the consumer buying behaviour of second-hand clothing in the context … of sustainability. We observe a decrease in the number of published papers on this topic, as evidenced by the limited …
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