Though, the call for environmental protection is on the increase, the ability of the hotel consumers to pay for green product is still a challenge for tourism industry. This study sought to expand existing understanding of consumer’s environmental concern and knowledge in relation to...

The need for a more sustainable lifestyle is a key focus for several countries. Using a questionnaire survey conducted in Hungary, this paper examines how culture influences environmentally conscious behaviour. Having investigated the direct impact of Hofstede's cultural dimensions on...

This research report inquires the level of cultural values in rural and urban areas of Lahore. It also checks the impact of two independent variables namely; cultural values and ethically-minded consumer behavior on the consumer-based brand equity. Nestle Pakistan Limited is taken as the case...

This paper develops and tests a new conceptual model incorporating the indirect impact of two ethical ideologies (idealism and relativism) on Chinese consumers' ethical judgments under four ethically problematic consumption situations (active benefit, passive benefit, deceptive practice, and...