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Communication Strategies as Drivers of Nonprofit Donor Retention

Jameson, Tammy - 2018

double-loop learning and organizational communications theory, this single-case study explored donor communication strategies …

Persistent link: https://www.econbiz.de/10012931044

Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies

Sundermann, Larissa M. - 2020

Persistent link: https://www.econbiz.de/10012310817

Online fundraising for NPOs via email marketing : a critical success factors analysis in Germany, Austria, and Switzerland

Harken, Sonja; Mertins, Vanessa; Urselmann, Michael - In: International review on public and non-profit marketing 21 (2024) 2, pp. 511-538

Persistent link: https://www.econbiz.de/10015080795

Encouraging private ownership of public goods : theory and evidence from Belgium

Aldashev, Gani; Libois, François; Morales Belpaire, … - 2014

Persistent link: https://www.econbiz.de/10010385011

Optimal targeting in fundraising : a machine-learning approach

Cagala, Tobias; Glogowsky, Ulrich; Rincke, Johannes; … - 2021

Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a … causal machine-learning approach to increase a charity's fundraising effectiveness. The approach optimally targets … fundraising to individuals whose expected donations exceed solicitation costs. Among past donors, optimal targeting substantially …

Persistent link: https://www.econbiz.de/10012508781

The influence of nonprofit financing and operations on the acquisition of unrestricted and restricted donations

Prentice, Christopher R.; Clerkin, Richard M. - In: Nonprofit management & leadership 34 (2023) 1, pp. 211-225

Persistent link: https://www.econbiz.de/10014456744

Non-profit organizations in a bureaucratic environment

Grout, Paul A. (contributor); … - 2008

How does the environment of an organization influence whether workers voluntarily provide effort? We study the power relationship between a non-profit unit (e.g. university department, NGO, health trust), where workers care about the result of their work, and a bureaucrat, who supplies some...