Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Year of publication: |
2020
|
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Authors: | Sundermann, Larissa M. |
Other Persons: | Boenigk, Silke (degree supervisor) |
Publisher: |
2020: Hamburg : Staats- und Universitätsbibliothek Hamburg |
Subject: | Beziehungsmarketing | Relationship marketing | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Entwicklungshilfe | Development aid | Nonprofit-Marketing | Nonprofit marketing | Blutspendedienst | Blood service | Fundraising |
Extent: | 1 Online-Ressource (circa 105 Seiten) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung ; Graue Literatur ; Non-commercial literature |
Language: | English |
Thesis: | Dissertation, Universität Hamburg, 2016 |
Notes: | Enthält mehrere Beiträge |
Source: | ECONIS - Online Catalogue of the ZBW |
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