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Estimating marketing component effects : double machine learning from targeted digital promotions
Ellickson, Paul B.; Kar, Wreetabrata; Reeder, James C. - In: Marketing science 42 (2023) 4, pp. 704-728
Persistent link: https://www.econbiz.de/10014317639
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Machine Learning for Targeted Display Advertising : Transfer Learning in Action
Perlich, C. - 2013
, deployment, and operation of a massive-scale machine learning system for targeted display advertising. Notably, the machine … learning system itself is deployed and has been in continual use for years, for thousands of advertising campaigns (in contrast … transfer stages indeed each add value. We next present production results across a variety of advertising clients from a …
Persistent link: https://www.econbiz.de/10013086426
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Content moderation and advertising in social media platforms
Madio, Leonardo; Quinn, Martin - 2021
On social media platforms, unsafe and unlawful materials might hurt advertisers by generating ``brand safety issues''. Users instead might prefer or dislike such content. We study the incentive of an ad-funded platform to design its content policy and moderate unsafe content. When advertisers...
Persistent link: https://www.econbiz.de/10013219466
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Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways
Rodgers, Waymond; Tam Nguyen - In: Journal of business ethics : JBE 178 (2022) 4, pp. 1043-1061
Persistent link: https://www.econbiz.de/10013271675
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Automatisierte Kreativität : über die Praxis algorithmischer Werbeproduktion aus Sicht der Branchenakteure
Feiks, Markus - 2018
Persistent link: https://www.econbiz.de/10011962801
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Smooth talking and fast music : understanding the importance of voice and music in travel and tourism ads via acoustic analytics
Barnes, Stuart J. - In: Journal of travel research : a quarterly publication of … 63 (2024) 5, pp. 1070-1085
Persistent link: https://www.econbiz.de/10014582436
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Asking questions of ai advertising : a maieutic approach
Coffin, Jack - In: Journal of advertising 51 (2022) 5, pp. 608-623
Persistent link: https://www.econbiz.de/10013417525
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Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert; Gummerus, Johanna Katariina; … - In: Journal of service management 34 (2023) 2, pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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Paying with personal data
Natvik, Gisle James; Tangerås, Thomas P. - 2023
We study commercialization of personal data through personalized advertising by a content platform. Content consumption …
Persistent link: https://www.econbiz.de/10014440751