The influence of artificial intelligence on advertising
Year of publication: |
2024
|
---|---|
Authors: | Budėnaitė, Milda ; Correia, Ricardo Fontes ; Venciūtė, Dominyka |
Published in: |
AI innovation in services marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-2153-9. - 2024, p. 134-149
|
Subject: | Künstliche Intelligenz | Artificial intelligence | Wirkungsanalyse | Impact assessment | Werbung | Advertising |
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