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The demand for fashion apparel by consumers these days is at its peak, which has caused a paradigm shift in the …
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level panel data from two multichannel specialty apparel retail brands, we show that while the shift to the online channel … results in a decrease in the concentration of overall sales for both brands, this change mostly results from consumers buying …
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This study presents a case study of fashion rental platforms in Canada, drawing upon two unique, yet complementary … assessment (LCA) of 11 garment designs simulating garments offered by the platforms. Fast fashion has not only made garments more … accessible to all parts of society, but also made them more disposable. To counteract the sustainability issue of fashion, rental …
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intentions to watch and purchase fashion clothing. Drawing on prior literature, we examine an extensive list of 20 live streaming … implications and future work on live streaming commerce for fashion clothing products. …
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their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of … luxury fashion apparel stores in Tehran. The data collection tools were the instrumental/terminal values questionnaire of … neither directly nor indirectly by Instrumental Values. The findings can give luxury fashion apparel marketers better insights …
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