Purpose – The purpose of this paper is to describe a model of cause-related marketing (CRM) for both profit-driven (PD …) and non-profit (NP) organizations. Design/methodology/approach – The model consists of two parallel internal and external … to remember that a CRM-partnership is a challenge and risk for both the PD and NP organizations that may harm their …

der Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem …

Marketing managers often provide much poorer evaluations of model-based marketing decision support systems (MDSSs) than … and related recommendations. Thus, there is likely to be a gap between a marketing manager’s mental model and the decision … model with the MDSS. We hypothesize that, in tandem, these two types of MDSS feedback induce marketing managers to update …

Marketing managers often provide much poorer evaluations of model-based marketing decision support systems (MDSSs) than … and related recommendations. Thus, there is likely to be a gap between a marketing manager’s mental model and the …'s mental model with the MDSS. We hypothesize that, in tandem, these two types of MDSS feedback induce marketing managers to …

impacts of climate change - customers and regulators alike are turning to organizations to tackle large and complex …

public organizations develop their management quality and maintain competitive strength. In addition, the results proved that …