We propose a model of search term selection process based on our empirical study of professional searchers during the pre-online stage of the search process. The model characterizes the selection of search terms as the navigation of different discourses. Discourse refers to the way of talking...

Die Zahl der Freelancer hat in den letzten Jahren insbesondere in der IT-Branche und in der Medienbranche deutlich zugenommen. Damit verbunden sind Hinweise darauf, dass die spezifischen Rahmenbedingungen dieser Beschäftigungsform Konsequenzen für die Work-Life-Balance der Freelancer haben....

Managing work-life balance (WLB) has become an issue for both employees and HR departments since WLB tensions may reduce performance, overall job satisfaction and finally, increase the fluctuation rate. Having a balance between job and non-work is a particular challenge for international...

Adopting an inductive theory building approach through qualitative research methodology of data collection and analysis spread across six months, followed by inter-rater reliability testing using quantitative technique, this empirical study researches the meaning of the 'social enterprise'...

This paper reviews the main marketing strategies applied by the European chocolate industry. It focuses on the role of country-of-origin, product diversification and scenarios, and provides a historical overview of the industry. This is followed by a discussion of the association between a brand...

The purpose of the present research is to discover and to understand young people’s touristic behaviour. We investigated the process of planning a trip, the perception about travel agencies and about Internet using qualitative methods. The aim of this paper is also to establish how important...

The purpose of the research is to investigate Romanian direct sellers’ perceptions on customers’ loyalty. The research objectives are: (1) to identify the direct sellers’ perceptions on the concept of loyalty; (2) to identify the main loyalty techniques that direct sellers use in their...

The ornamental plant cultivation could benefit from networking, as the locus of innovation is no longer the individual farm, but increasingly the network within which the farm is embedded. The main contribution of this paper is to shed light on the relation between networking and innovation and...

Recent developments in impact evaluation recognise the need to go beyond the intense debate over experimental techniques to incorporate theory-based approaches and qualitative research methods. Motivated by an underlying concern that qualitative research in this new wave of qualitative impact...

Nachhaltiger Konsum wird zumeist mit konsumstarken Mittelschichten und dort anzutreffenden Entwicklungen einer Sharing Economy in Verbindung gebracht. Demgegenüber nimmt der Beitrag die alltäglichen Wirtschaftsweisen von Familien im Grundsicherungsbezug (Hartz IV) in den Blick. Aufgrund ihrer...