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Marketing tourism and hospitality : concepts and cases
George, Richard
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2021
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Integrated marketing communications : a global brand-driven approach
Kitchen, Philip J.
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Tourky, Marwa E.
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2021
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Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
Eisend, Martin
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Kuß, Alfred
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2019
Persistent link: https://www.econbiz.de/10011971202
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Social marketing in action : cases from around the world
Basil, Debra Z.
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2019
Persistent link: https://www.econbiz.de/10011979200
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