Integrated marketing communications : a global brand-driven approach
Philip J. Kitchen, Marwa E. Tourky
| Year of publication: |
2021 ; 2nd ed.
|
|---|---|
| Authors: | Kitchen, Philip J. ; Tourky, Marwa E. |
| Institutions: | Palgrave Macmillan <Firma> (publisher) |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Markenführung | Brand management | Globalisierung | Globalization | Marketing | Kommunikationspolitik |
| Extent: | x, 374 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-3-030-76415-9 ; 978-3-030-76416-6 |
| Other identifiers: | 10.1007/978-3-030-76416-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012583609