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~institution:"Palgrave Macmillan <Firma>"
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Virtuelle Stimuli für Kundente...
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Which customers pay? : predicting value pre and post sales
Beirau, David
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2020
Persistent link: https://www.econbiz.de/10012107190
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Marketing tourism and hospitality : concepts and cases
George, Richard
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2021
Persistent link: https://www.econbiz.de/10012395748
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Integrated marketing communications : a global brand-driven approach
Kitchen, Philip J.
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Tourky, Marwa E.
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2021
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2nd ed.
Persistent link: https://www.econbiz.de/10012583609
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User innovation barriers' impact on user-developed products : an empirical investigation on user innovation processes
Pieper, Thorsten
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2019
Persistent link: https://www.econbiz.de/10011982241
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