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~institution:"Palgrave Macmillan <Firma>"
~institution:"Technische Universität Hamburg-Harburg"
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Product development for distant target groups : an experimental study for the silver market
Marwede, Malte
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2017
Persistent link: https://www.econbiz.de/10011653621
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The crucial role of domain knowledge in evaluating early-stage new product ideas
Denker, Florian
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2018
Persistent link: https://www.econbiz.de/10011775238
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Frugale Innovationen : eine Untersuchung der Kriterien und des Vorgehens bei der
Produktentwicklung
Weyrauch, Timo
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2018
Persistent link: https://www.econbiz.de/10011866600
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Integrated marketing communications : a global brand-driven approach
Kitchen, Philip J.
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Tourky, Marwa E.
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2021
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2nd ed.
Persistent link: https://www.econbiz.de/10012583609
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Marketing tourism and hospitality : concepts and cases
George, Richard
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2021
Persistent link: https://www.econbiz.de/10012395748
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