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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Confidence"
~subject:"Werbung"
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Das Image im Aushandlungsprozess : Werbung von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
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2019
Persistent link: https://www.econbiz.de/10012061778
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
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Rosengren, Sara
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ICORIA <17., 2018, Valencia>
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2019
Persistent link: https://www.econbiz.de/10011950106
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