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~accessRights:"restricted"
~isPartOf:"Acta oeconomica : periodical of the Hungarian Academy of Sciences"
~isPartOf:"CESifo working papers"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~person:"Zhu, Dong Hong"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
2
Preismanagement
2
Price promotion
2
Pricing strategy
2
Sales promotion
2
Verkaufsförderung
2
Attention distraction
1
Dynamic display
1
Gastronomie
1
Image
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Internet marketing
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Involvement
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Online consumer review
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Online retailing
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Online-Handel
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Online-Marketing
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Purchase intention
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Restaurant
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Zhu, Dong Hong
Duan, Yongrui
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Kim, Jungkeun
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Kukar-Kinney, Monika
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Hardesty, David M.
3
Roy, Rajat
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Xia, Lan
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Acta oeconomica : periodical of the Hungarian Academy of Sciences
CESifo working papers
European journal of operational research : EJOR
International journal of hospitality management
Journal of business research : JBR
Journal of retailing and consumer services
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ECONIS (ZBW)
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Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
Saved in:
2
Effect of dynamic promotion display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
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