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Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo; Wang, Di; Yang, Wensheng; Jin, Hyun Seung - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
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Omnichannel retailing operations with coupon promotions
Li, Zonghuo; Yang, Wensheng; Jin, Hyun Seung; Wang, Di - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
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An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of retailing and consumer services 70 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
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Conference report : Budapest Economic Forum about the Hungarian Monetary Policy
Kerényi, Ádám - Budapest Economic Forum <2014, Budapest> - In: Acta oeconomica : periodical of the Hungarian Academy … 65 (2015) 1, pp. 143-152
Persistent link: https://www.econbiz.de/10011738377
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Intended benefits and challenges of cooperation between FinTechs and commercial banks
Horváth, Dóra; Kerényi, Ádám; Szabó, Roland Zsolt - In: Acta oeconomica : periodical of the Hungarian Academy … 72 (2022) 3, pp. 289-308
Persistent link: https://www.econbiz.de/10014022739