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How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui; Liu, Tonghui; Mao, Zhixin - In: Journal of retailing and consumer services 65 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
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Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo; Wang, Di; Yang, Wensheng; Jin, Hyun Seung - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
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Omnichannel retailing operations with coupon promotions
Li, Zonghuo; Yang, Wensheng; Jin, Hyun Seung; Wang, Di - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
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Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin; Duan, Yongrui; Liu, Wenxia - In: Journal of retailing and consumer services 71 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014261149