//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"Country of origin effect : looking back and moving forward"
~isPartOf:"Critical perspectives on business and management"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Routledge companions in business, management and accounting"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Advertising effects"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 27 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Brand
1
Brand management
1
Consumer behaviour
1
Consumer decision-making
1
Einzelhandel
1
Einzelhandelspreis
1
Food retailing
1
Food trade
1
Handelsmarke
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Markenartikel
1
Preismanagement
1
Premium private label
1
Pricing
1
Pricing strategy
1
Product evaluation
1
Retail price
1
Retail trade
1
Store brand
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Reprint
Article in journal
6
Aufsatz in Zeitschrift
6
Conference paper
3
Konferenzbeitrag
3
Aufsatz im Buch
1
Language
All
English
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Esteban-Millat, Irene
2
Alaoui, Adnane
1
Alegret Cotas, Alejandro
1
Colamatteo, Annarita
1
De Canio, Francesca
1
D’Arco, Mario
1
Fonferek, Katharina-Maria
1
Forcheh, Ntonghanwah
1
Frasquet Deltoro, Marta
1
Galan-Ladero, M. Mercedes
1
Gendel-Guterman, Hanna
1
Gázquez-Abad, Juan Carlos
1
Jiaranai Chaiyakarn Zheng
1
Levy, Shalom
1
Marino, Vittoria
1
Marques, Susana
1
Martinelli, Elisa
1
Martínez-López, Francisco J.
1
Maswabi, Tshepo
1
Miquel-Romero, Maria-Jose
1
Mollá Descals, Alejandro
1
Morales-Solana, Doris
1
Pagnanelli, Maria Anna
1
Rubio Benito, Natalia
1
Ruiz-Real, José Luis
1
Sansone, Marcello
1
Sarmento, Maria
1
Shannon, Randall
1
Sinapuelas, Ian Clark
1
Steinmann, Sascha
1
Steppuhn, Vanessa
1
Taolo, Resego
1
Vianelli, Donata
1
Villaseñor, Nieves
1
Yagüe Guillén, María Jésus
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Country of origin effect : looking back and moving forward
Critical perspectives on business and management
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
International journal of advertising : the quarterly review of marketing communications
Marketing and multicultural diversity
Routledge companions in business, management and accounting
Routledge frontiers in the development of international business, management and marketing
1
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->