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~accessRights:"restricted"
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"Routledge companions in business, management and accounting"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Galan-Ladero, M. Mercedes"
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Galan-Ladero, M. Mercedes
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Esteban-Millat, Irene
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Routledge companions in business, management and accounting
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
SpringerLink / Bücher
2
Edition Sigma
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Routledge frontiers in the development of international business, management and marketing
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
Springer Business Cases
1
Verbraucherforschung
1
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ECONIS (ZBW)
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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
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2
Consumer attitudes during periods of economic downturn : embodying responsible behaviors
Sarmento, Maria
;
Galan-Ladero, M. Mercedes
;
Marques, Susana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 17-22)
.
2018
Persistent link: https://www.econbiz.de/10013276092
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