Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Branche"
~subject:"Deutschland"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Scientific method"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bedarfs- und Marktforschung in...
Similar by subject
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Branche
Deutschland
Marketing management
Marktforschung
National culture
Scientific method
Market research
38
Consumer behaviour
13
Konsumentenverhalten
13
Theorie
7
Theory
7
Marketing
6
Sampling
6
Stichprobenerhebung
6
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Germany
3
Relationship marketing
3
Consumer neuroscience
2
Cross-cultural relations
2
Cultural identity
2
Data Mining
2
Data mining
2
Ethnic group
2
Ethnic marketing
2
Ethnische Gruppe
2
Interkulturelle Beziehungen
2
Internet
2
Kulturelle Identität
2
Marketing research
2
Marketingmanagement
2
Measurement
2
Messung
2
Neuromarketing
2
Neuroscience
2
Neurowissenschaften
2
Panel
2
Panel study
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
38
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Collection of articles of several authors
Article in journal
38
Language
All
English
25
German
13
Author
All
Kipnis, Eva
2
Albaum, Gerald S.
1
Ambaye, Michele
1
Babin, Barry J.
1
Bartikowski, Boris
1
Bebek, Gaye
1
Beninger, Stefanie
1
Benussi, Swantje
1
Best, Susy F.
1
Bharadwaj, Neeraj
1
Bonnardel, Valérie
1
Borah, Sourav Bikash
1
Bosch, Volker
1
Bröckerhoff, Aurélie
1
Cartellieri, Maximilian
1
Chen, Juei Chao
1
Ciechanowski, Leon
1
Cortez, Paulo
1
Cross, Samantha N. N.
1
Cui, Charles Chi
1
Daugherty, Terry
1
Demangeot, Catherine
1
Di Benedetto, C. Anthony
1
Dolnicar, Sara
1
Emontspool, Julie
1
Espinosa, Jennifer A.
1
Francis, June N. P.
1
Galalae, Cristina
1
Gloor, Peter A.
1
Golden, Linda L.
1
Gowreesunkar, Vanessa G. B.
1
Grier, Sonya A.
1
Griffin, Mitch
1
Grün, Bettina
1
Haase, Janina
1
Hagstotz, Werner
1
Haimerl, Elmar
1
Hair, Joseph F.
1
Haque, Tanjum
1
Hoffman, Ernest
1
more ...
less ...
Published in...
All
Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Europäische Hochschulschriften / 5
Journal of business research : JBR
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
International journal of market research
37
International journal of market research : JMRS ; the journal of the Market Research Society
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of the Academy of Marketing Science
13
Journal of retailing and consumer services
10
Australasian marketing journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of wine business research : IJWBR
8
Marketing letters : a journal of research in marketing
8
Marketing theory
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing analytics : JMA
7
Journal of marketing education : JME
7
Journal of marketing management : MM
7
Organizational research methods : ORM
7
International journal of wine business research
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of retailing
6
Qualitative market research : an international journal
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of public policy & marketing
5
Marketing : ZFP ; journal of research and management
5
Psychology & marketing
5
Research
5
The journal of business & industrial marketing
5
The marketing review
5
Edward Elgar E-Book Archive
4
Elgar original reference
4
International journal of consumer studies
4
Journal of consumer behaviour : an international research review
4
Journal of marketing research : JMR
4
Journal of strategic marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Erfahrungen und Entwicklungen im Bereich der Industriemarktforschung
Jebe, Klaus
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1998
),
pp. 30-36
Persistent link: https://www.econbiz.de/10001248384
Saved in:
2
Qualitätskriterien in der
Marktforschung
Noelle-Neumann, Elisabeth
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1998
),
pp. 10-13
Persistent link: https://www.econbiz.de/10001238976
Saved in:
3
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
4
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
5
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
6
A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.
;
Roster, Catherine A.
;
Golden, Linda L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
Saved in:
7
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
Saved in:
8
Debunking legendary beliefs about student samples in marketing research
Espinosa, Jennifer A.
;
Ortinau, David J.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3149-3158
Persistent link: https://www.econbiz.de/10011507983
Saved in:
9
New statistical analysis in marketing research with fuzzy data
Lin, Hsin-Cheng
;
Wang, Chen-Song
;
Chen, Juei Chao
;
Wu, …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2176-2181
Persistent link: https://www.econbiz.de/10011472156
Saved in:
10
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
