Anderson, Simon P.; Gans, Joshua S. - In: American Economic Journal: Microeconomics 3 (2011) 4, pp. 1-34
Content providers rely on advertisers to pay for content. TiVo, remote controls, and pop-up ad blockers are examples of ad-avoidance technologies that allow consumers to view content without ads, and thereby siphon off the content without paying the "price." We examine the content provider's...
