//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Dens, Nathalie"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Quach, Sara"
~person:"Roy, Sanjit"
~person:"Valette-Florence, Pierre"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 30 applied filters
Year of publication
From:
To:
Subject
All
Cognition
Customer satisfaction
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Werbung
brand personality
Consumer behaviour
77
Brand management
28
Markenführung
28
Beziehungsmarketing
20
Relationship marketing
20
Brand image
19
Markenimage
19
Advertising effects
17
Werbewirkung
17
Luxury goods
14
Luxusgüter
14
Kundenzufriedenheit
13
Advertising
12
Brand
12
Dienstleistungsqualität
10
Service quality
10
Internet marketing
8
Online-Marketing
8
Social Web
7
Social web
7
Cultural identity
6
Einzelhandel
6
Fashion
6
International marketing
6
Internationales Marketing
6
Kulturelle Identität
6
Personality psychology
6
Persönlichkeitspsychologie
6
Product Placement
6
Product placement
6
Retail trade
6
Sustainability
6
Emotion
5
Luxury
5
more ...
less ...
Online availability
All
Undetermined
Free
4
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
80
Aufsatz in Zeitschrift
80
Conference paper
2
Konferenzbeitrag
2
Language
All
English
80
Author
All
Dens, Nathalie
Diehl, Sandra
Handayani, Putu Wuri
Kim, Kyung Hoon
Laroche, Michel
Pelsmacker, Patrick de
Quach, Sara
Roy, Sanjit
Valette-Florence, Pierre
Verhoef, Peter C.
Septianto, Felix
31
Ko, Eunju
25
Dwivedi, Yogesh Kumar
20
Paul, Justin
20
Dhir, Amandeep
18
Prentice, Catherine
17
Thaichon, Park
17
Rana, Nripendra P.
15
Jebarajakirthy, Charles
14
Kaur, Puneet
13
Park, Jungkun
13
Talwar, Shalini
13
Japutra, Arnold
12
Phau, Ian
12
Balaji, M. S.
11
Diamantopoulos, Adamantios
11
Klaus, Philipp
11
Lombart, Cindy
11
Northey, Gavin
11
Richard, Marie-Odile
11
Trinh, Giang
11
Bartikowski, Boris
10
Cleveland, Mark
10
Hollebeek, Linda D.
10
Loureiro, Sandra Maria Correia
10
Pantano, Eleonora
10
Bogomolova, Svetlana
9
Dawes, John
9
Filieri, Raffaele
9
Islam, Tahir
9
Kim, Jungkeun
9
Kukar-Kinney, Monika
9
Molinillo, Sebastian
9
Mortimer, Gary
9
Otterbring, Tobias
9
more ...
less ...
Published in...
All
Australasian marketing journal
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Psychology & marketing
2
Services marketing quarterly
2
The journal of product & brand management
2
Electronic commerce research
1
European journal of marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of consumer studies
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Islamic marketing
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
Journal of global fashion marketing : JGfM
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
80
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
2
Sustainable marketing activities of traditional
fashion
market and
brand
loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
3
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
6
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
7
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
8
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->