//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Baltic journal of management"
~isPartOf:"Electronic commerce research"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Electric car adoption
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Advertising
2
Advertising effects
2
Consumer behaviour
2
Werbewirkung
2
Werbung
2
Banner advertising
1
Brand equity
1
Brand image
1
Brand management
1
Brand origin
1
Country of manufacture
1
Designation of origin
1
Eye-tracking
1
Facebook
1
Herkunftsbezeichnung
1
Internet marketing
1
MarkenfĂ¼hrung
1
Markenimage
1
Native advertising
1
Online-Marketing
1
Persuasion knowledge
1
Rules of origin
1
Smartphones
1
Social Web
1
Social media
1
Social web
1
Ursprungsregeln
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Martinez, Luis F.
3
Gineikiene, Justina
2
Khedmatgozar, Hamid Reza
2
Liao, Qinyu
2
Liu, Qihua
2
Liu, Yezheng
2
Mou, Jian
2
Qiuzhen, Wang
2
Sugumaran, Vijayan
2
Suh, Taewon
2
Zhang, Liyi
2
Aldeek, Fares
1
Alegret Cotas, Alejandro
1
Amaro, Ana ClĂ¡udia
1
Anastasiou, Charalampia
1
Arce-Urriza, Marta
1
Bai, Shizhen
1
Bakeev, Murat
1
Ben, Shenglin
1
Benkenstein, Martin
1
Bloemers, Daniel
1
Blomqvist, Kirsimarja
1
Cai, Shaohan
1
CalderĂ³n-Monge, Esther
1
Cao, Erbao
1
Cardoso, Sofia
1
Cebollada, Javier
1
Chakraborti, Swapnajit
1
Chan, Felix Tung Sun
1
Chang, Hsin-Cheng
1
Chang, Shi-Han
1
Chang, Wei-Shiun
1
Che, Tong
1
Chen, Anran
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Lili
1
Chen, Runyu
1
Chen, Wenjing
1
Chen, Xi-Ding
1
more ...
less ...
Published in...
All
Baltic journal of management
Electronic commerce research
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans RĂ¼diger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->