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~accessRights:"restricted"
~isPartOf:"Baltic journal of management"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand image"
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
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Gineikiene, Justina
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Baltic journal of management
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Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans RĂ¼diger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
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