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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Dens, Nathalie"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Kaur, Puneet"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Quach, Sara"
~person:"Roy, Sanjit"
~person:"Valette-Florence, Pierre"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
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Dens, Nathalie
Diehl, Sandra
Handayani, Putu Wuri
Kaur, Puneet
Kim, Kyung Hoon
Laroche, Michel
Pelsmacker, Patrick de
Quach, Sara
Roy, Sanjit
Valette-Florence, Pierre
Verhoef, Peter C.
Septianto, Felix
30
Ko, Eunju
26
Paul, Justin
24
Dwivedi, Yogesh Kumar
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Dhir, Amandeep
17
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Thaichon, Park
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Rana, Nripendra P.
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9
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9
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9
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of consumer studies
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of hospitality management
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Psychology & marketing
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Services marketing quarterly
2
The journal of product & brand management
2
Australasian marketing journal
1
Electronic commerce research
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Islamic marketing
1
Journal of advertising
1
Journal of consumer behaviour
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ECONIS (ZBW)
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93
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1
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
2
Sustainable marketing activities of traditional
fashion
market and
brand
loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
3
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
6
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
7
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
8
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
10
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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