Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"Social web"
~subject:"brand personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Markenartikel
Mode
Online retailing
Retail trade
Social web
brand personality
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Werbewirkung
5
Advertising
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Brand
2
Cognition
2
Kognition
2
brand placement
2
need for cognition
2
Atmospherics
1
Beziehungsmarketing
1
Brand advocacy
1
Brand extension
1
Brand placement
1
Customer engagement
1
Einzelhandel
1
Emotion
1
Female and male gender role stereotyping
1
Fernsehwerbung
1
Gender
1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Marketing
1
Internet marketing
1
Intrinsic and extrinsic motivations
1
KOF
1
more ...
less ...
Online availability
All
Undetermined
Free
7
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Conference paper
1
Konferenzbeitrag
1
Language
All
English
4
Author
All
Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
7
Kim, Kyung Hoon
4
Bernritter, Stefan F.
3
Ghaffar, Abdul
3
Islam, Tahir
3
Rather, Raouf Ahmad
3
Altobello, Suzanne A.
2
Bae, Joonheui
2
Baek, Tae Hyun
2
Coker, Kesha K.
2
Dens, Nathalie
2
Farhang, Maryam
2
Kim, Sang Jin
2
Kim, Seeun
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Ma, Zecong
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Parrey, Shakir Hussain
2
Paul, Justin
2
Sheikh, Altaf Ahmed
2
Smit, Edith G.
2
Wilcox, Gary B.
2
Yoon, Hye Jin
2
Zhang, Hao
2
Adjei, Mavis T.
1
Aghakhani, Navid
1
Ahmed, Asad
1
Akkan, Can
1
Alikhani, Ali
1
Aljuhmani, Hasan Yousef
1
Alén, Elisa
1
Andrews MacLelland, Melinda
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Apiradee Wongkitrungrueng
1
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business research : JBR
3
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of retailing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
1
Tourism and hospitality research : THR
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
4
I am feeling so good! : motivations for interacting in online
brand
communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
