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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"Social web"
~subject:"brand personality"
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Markenartikel
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Online retailing
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brand personality
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8
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5
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Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
7
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
7
Journal of promotion management : innovations in planning and applied research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business research : JBR
3
International journal of retail & distribution management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of advertising
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of hospitality marketing & management
1
Journal of marketing
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Journal of marketing communications
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Journal of retailing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
4
I am feeling so good! : motivations for interacting in online
brand
communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
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