//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Social web"
~subject:"brand personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Markenartikel
Mode
Online retailing
Social web
brand personality
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
5
Werbewirkung
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Brand
2
Cognition
2
Einzelhandel
2
Kognition
2
Retail trade
2
brand placement
2
need for cognition
2
Aromastoff
1
Atmospherics
1
Beschaffung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand extension
1
Brand placement
1
Color
1
Customer inspiration
1
Customer journey
1
Customer segmentation
1
Customer spending
1
Digital channels
1
Emotion
1
Female and male gender role stereotyping
1
Fernsehwerbung
1
Flavour
1
more ...
less ...
Online availability
All
Undetermined
Free
7
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Conference paper
1
Konferenzbeitrag
1
Language
All
English
3
Author
All
Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
7
Kim, Kyung Hoon
4
Bernritter, Stefan F.
3
Breugelmans, Els
3
Ghaffar, Abdul
3
Gustafsson, Anders
3
Islam, Tahir
3
Bae, Joonheui
2
Bolton, Ruth N.
2
Calantone, Roger J.
2
Campo, Katia
2
Chen, Lin
2
Chung, Hwan
2
Dens, Nathalie
2
Gensler, Sonja
2
Grewal, Dhruv
2
Hult, G. Tomas M.
2
Kim, Sang Jin
2
Kincl, Tomas
2
Lamey, Lien
2
Lee, Eunkyu
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Melis, Kristina
2
Pang, Jun
2
Parrey, Shakir Hussain
2
Ratchford, Brian Thomas
2
Rather, Raouf Ahmad
2
Sheikh, Altaf Ahmed
2
Smit, Edith G.
2
Tarasi, Crina O.
2
Wetzels, Martin
2
Witell, Lars
2
Zhang, Yufei
2
Aghakhani, Navid
1
Aiolfi, Simone
1
Akkan, Can
1
Algesheimer, René
1
Alikhani, Ali
1
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Electronic commerce research
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
1
Tourism and hospitality research : THR
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->