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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"The service industries journal"
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Social web"
~subject:"brand personality"
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Customer satisfaction
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brand personality
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8
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5
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Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
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Verhoef, Peter C.
Ko, Eunju
7
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4
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3
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The service industries journal
Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of hospitality management
2
International journal of retail & distribution management
2
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2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of hospitality marketing & management
1
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1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism and hospitality research : THR
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Exploring how mindfulness may enhance perceived value of travel experience
Loureiro, Sandra Maria Correia
;
Stylos, Nikolaos
; …
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 800-824
Persistent link: https://www.econbiz.de/10012260355
Saved in:
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