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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
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Customer satisfaction
Konsumentenverhalten
Markenartikel
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Online retailing
brand personality
Consumer behaviour
6
Advertising effects
5
Werbewirkung
5
Brand image
4
Brand management
4
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4
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4
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3
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Handayani, Putu Wuri
Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
11
Dens, Nathalie
6
Kim, Kyung Hoon
5
Bae, Joonheui
4
Chang, Chun-Tuan
4
Islam, Tahir
4
Mathur, Anil
4
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4
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4
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3
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3
Ghaffar, Abdul
3
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3
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3
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3
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3
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2
Baek, Tae Hyun
2
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2
Belk, Russell W.
2
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2
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2
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2
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2
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing and consumer services
4
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising
1
Journal of promotion management : JPM
1
Marketing accountability for marketing and non-marketing outcomes
1
Routledge companions
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
6
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
4
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
5
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
6
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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