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~accessRights:"restricted"
~isPartOf:"Commentary"
~isPartOf:"Journal of global marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Lewis, Robert"
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Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
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