//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Jahn, Steffen"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Product Placement"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 33 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Product Placement
Retail trade
Werbewirkung
Advertising effects
2
Brand image
2
Brand management
2
Cognition
2
Consumer behaviour
2
Kognition
2
Markenimage
2
Product placement
2
brand attitude
2
need for cognition
2
Brand
1
Brand placement
1
Markenartikel
1
brand familiarity
1
brand placement
1
delayed effects
1
fiction
1
narrative transportation
1
placement modality
1
purchase intention
1
written narrative
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Festschrift
Reprint
Article in journal
9
Aufsatz in Zeitschrift
9
Konferenzbeitrag
2
Language
All
English
2
Author
All
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Jahn, Steffen
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Dens, Nathalie
2
Russell, Cristel Antonia
2
Smit, Edith G.
2
Verlegh, Peeter
2
Bidmon, Sonja
1
Boyland, Emma
1
Eisend, Martin
1
Engel, Larry
1
Gatter, M. Shirin
1
Hüttl-Maack, Verena
1
Kämmerer, Maren
1
Loermans, Annemijn C.
1
Malthouse, Edward C.
1
Maslowska, Ewa
1
Neyens, Evy
1
Rasolofoarison, Dina
1
Russell, Dale Wesley
1
Rößner, Anna
1
Smits, Tim
1
Swasy, John L.
1
Wottrich, Verena M.
1
more ...
less ...
Published in...
All
Customer Experience : Forum Dienstleistungsmanagement
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
International journal of advertising : the quarterly review of marketing communications
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
The international review of retail, distribution and consumer research
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->