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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.; Bernritter, Stefan F.; Riet, … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo; Kim, Heather Markham; Joo, Kyu-Hyeon; … - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19
Hwang, Jinsoo; Choe, Ja Young; Choi, Young Gin; Kim, … - In: Journal of travel and tourism marketing 38 (2021) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10012549655
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The extended self-identify- based electric product adoption model and airline business strategy : a new theoretical framework for green technology products
Han, Heesup; Lee, Kai-Sean; Radic, Aleksandar; Abdul … - In: Journal of travel and tourism marketing 38 (2021) 3, pp. 247-262
Persistent link: https://www.econbiz.de/10012514040