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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~language:"eng"
~person:"Agovino, Massimiliano"
~person:"Aiking, Harry"
~person:"Asche, Frank"
~person:"Bronnmann, Julia"
~person:"Cleveland, Mark"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Tocco, Barbara"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
19
Advertising effects
5
Brand image
5
Brand management
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Agovino, Massimiliano
Aiking, Harry
Asche, Frank
Bronnmann, Julia
Cleveland, Mark
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Tocco, Barbara
Verhoef, Peter C.
Dens, Nathalie
7
Ko, Eunju
5
Chang, Chun-Tuan
4
Hoffmann, Stefan
4
Matthes, Jörg
4
Bernritter, Stefan F.
3
Christodoulides, George
3
Diehl, Sandra
3
He, Jiaxun
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Mueller, Barbara
3
Naderer, Brigitte
3
Smit, Edith G.
3
Avramova, Yana R.
2
Baek, Tae Hyun
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Boerman, Sophie C.
2
Brooks, Jeremy S.
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Chu, Kyounghee
2
De Meulenaer, Sarah
2
Diallo, Mbaye Fall
2
Eisend, Martin
2
Ge, Jiaye
2
Gentry, James W.
2
Gorton, Matthew
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of advertising : the quarterly review of marketing communications
International marketing review
Marketing and multicultural diversity
Journal of business research : JBR
23
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marine resource economics
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Applied economics letters
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Food policy : economics planning and politics of food and agriculture
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of agricultural economics
1
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ECONIS (ZBW)
19
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19
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Here, there and everywhere : a study of consumer centrism
Prince, Melvin
;
Davies, Mark A. P.
;
Cleveland, Mark
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
Saved in:
4
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
5
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
6
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
7
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
8
Sustainable seafood from aquaculture and wild fisheries : insights from a discrete choice experiment in Germany
Bronnmann, Julia
;
Asche, Frank
- In:
Ecological economics : the transdisciplinary journal of …
142
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011820997
Saved in:
9
Pursuing a low meat diet to improve both health and sustainability : How can we use the frames that shape our meals?
Boer, Johannes de
;
Aiking, Harry
- In:
Ecological economics : the transdisciplinary journal of …
142
(
2017
),
pp. 238-248
Persistent link: https://www.econbiz.de/10011821040
Saved in:
10
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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