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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Marketing and multicultural diversity"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
4
Advertising effects
1
Automotive industry
1
Brand image
1
Brand management
1
Brand placement in fiction
1
Cognition
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
Ecological care
1
Electric car adoption
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
Elektrofahrzeug
1
Emotion
1
Experiment
1
Food
1
Functional food
1
Funktionelle Lebensmittel
1
Green self-identity
1
Kfz-Industrie
1
Kognition
1
Kraftfahrzeug
1
Lebensmittel
1
Markenführung
1
Markenimage
1
Market segmentation
1
Moral obligation
1
Motivational Drivers and Barriers of Adoption
1
Motor vehicle
1
Personal values
1
Product Placement
1
Product placement
1
S-O-R framework
1
Social values
1
Soziale Werte
1
Spirulina-Enhanced Food
1
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4
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4
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4
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English
4
Author
All
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Kim, Jungkeun
13
Kim, Seongseop
8
Yoon, Sukki
6
Bang, Hye Jin
5
Choi, Dongwon
5
Choi, Yung Kyun
5
Lee, Jacob C.
5
Lou, Chen
5
Mattila, Anna S.
5
Naderer, Brigitte
5
Park, Jooyoung
5
So, Kevin Kam Fung
5
Hoffmann, Stefan
4
Kim, Kacy K.
4
Ko, Eunju
4
Matthes, Jörg
4
Sung, Yongjun
4
Wojdynski, Bartosz W.
4
Yoon, Hye Jin
4
Youn, Seounmi
4
Beckert, Johannes
3
Chen, Nan
3
Cui, Yuanyuan
3
Evans, Nathaniel J.
3
Franklin, Drew
3
Haley, Eric John
3
Hsu, Cathy H. C.
3
Hudders, Liselot
3
Kim, Jihye
3
Kim, Peter Beomcheol
3
Law, Chun Hung Roberts
3
Lee, Jin-soo
3
Li, Tongzhe
3
Li, Xiang
3
Mai, Robert
3
Messer, Kent D.
3
Pangarkar, Aniruddha
3
Pittman, Matthew
3
Ribeiro, Manuel Alector
3
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of advertising : the review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Marketing and multicultural diversity
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Psychology & marketing
1
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Source
All
ECONIS (ZBW)
4
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1
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4
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4
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1
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
2
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
3
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
4
Reader and author attitudes towards
brand
placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
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